It’s often said that a picture is worth a thousand words, and few things illustrate this better than truly iconic images. Think, for example, of the famous photograph of American soldiers planting the flag on Iwo Jima, or the jubilant couple kissing in Times Square on Victory over Japan Day, marking the end of World War II. Such images have the power to evoke a rush of memories, emotions, and thoughts, touching our hearts and minds in a way words sometimes cannot.

One such image that profoundly influenced the way we view and approach grief and decorum at funerals is the poignant photograph of a young widow, her daughter, and her three-year-old son saluting as their beloved family patriarch’s flag-draped casket is carried from the church. The young boy was John F. Kennedy, Jr.—known affectionately as John-John—and his father, John F. Kennedy, was the 35th President of the United States. Kennedy’s life was tragically cut short when he was fatally shot while riding in an open-air motorcade in Dallas, Texas, on November 22, 1963.

Kennedy’s funeral, held on November 25, 1963, was watched by millions, transforming what was once an intimate and deeply personal experience into a shared national moment. This televised event not only allowed the country to collectively grieve but also set a new precedent for public displays of mourning. No longer was grief confined to private spaces; instead, the nation mourned together, creating a sense of unity and empathy that crossed geographic and cultural lines.

Among the most memorable images from that day was little John-John’s salute, joined by the stoic presence of Jackie Kennedy, his mother, with her veiled, solemn face. Standing side by side, they became a powerful symbol of reverence and resilience, offering a new picture of mourning that touched the hearts of millions. It helped shape the understanding of “funeral etiquette” in the years to come.

The symbolism displayed in the funeral also had considerable influence on subsequent funeral practices. The solemn procession, riderless horse, and playing of “Taps” all became enduring elements of a funeral for prominent elected officials and eventually made their way into civilian ceremonies as well, adding layers of dignity and respect to the way we honor the departed.

Also, because Kennedy’s funeral was seen by so many people it played an important role in helping to destigmatize grief.  As public watched the most powerful people in the world experiencing loss and pain, they became more human in the eyes of the viewers. This unintended consequence helped contribute to a more open and compassionate discussion of grief in society. Even today, some 60 years later, more people are reaching out to their friends, families, and professionals to seek support and share their grief experiences. This is a healthy trend that should be encouraged and nurtured.

John F. Kennedy’s funeral marked a pivotal moment in history, shaping how we, as a nation, approach mourning and grief. The impact of that televised day, the traditions it inspired, and the ongoing destigmatization of grief have had a lasting influence on generations. It reminds all of us of the enduring power that honoring and remembering those we love holds for each of us.