• IP address
• Device and browser information
• Statistics about your general location and your online browsing and search history based on tracking technologies

• Audio or electronic information, like written or sound recordings of your messages
• Content of our interactions with you

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• Name
• Contact information
• Your interests in services and events
• Content of our interactions with you
• Payment information (for flower shop only)

• Identifiers, like name, signature, and government ID numbers
• Contact information
• Log-in information to access your account or our website, such as username and password
• Date/place of birth/death
• Marital/domestic partnership status and family/friends contact information
• Payment and financial information, including credit card, banking, or insurance information
• Interests
• Content of our interactions with you
• Sensitive Personal Information, including gender, religious affiliation, race/ethnicity, and certain health information

• offer you access to and secure our digital properties from harm, including monitoring of your use
• design and arrange the Site in the most user-friendly manner
• use third party services, such as Google Analytics, that collect, monitor, and analyze Log Data to market to you and provide you with a personalized experience
• protect the interests of Forest Lawn, its families, guests, employees, and others
• offer you products, services, or events of interest
• enroll you in email or text message marketing
• provide information that you request, including referrals
• monitor and train to ensure quality customer service

• Access: You have the right to access a copy of your Personal Data that we hold about you, upon receipt of a verified request.
• Accuracy: You have the right to correction of any inaccurate or out of date Personal Data, upon receipt of a verified request.
• Deletion: You have the right to delete your Personal Data, upon receipt of a verified request, with some exceptions.
• Equal Treatment: You have the right to equal treatment regardless of your exercise of your privacy rights.
• Sensitive Personal Data: You have the right to limit, with some exceptions, our use of your sensitive Personal Data, including identification numbers (like Social Security number), precise geolocation data, personal demographic information (like your race or religion), and information about your health.
• Opt Out:  You have the right at any time to opt out of the sale of your Personal Data or the sharing of your Personal Data for targeted or cross-context behavioral advertising.